Italian gelateria Amorino opened today inside Atlanta’s Lenox Square Mall. Located across from Victoria’s Secret and Madewell, on the lower level, the European gelato brand is known for its unique flower-shaped cones and “unlimited flavors.”
In addition, the shop sells other treats, including gelato-filled macarons, specialty coffee, crepes, waffles, hot cocoa, chocolates and vegan sorbets.
“We’re so excited to open Amorino’s first store in the southeast and partner with Lenox Square Mall,” franchise owner Samer Zravik said in a press release. “The buzz and excitement has been brewing since we began construction on our kiosk store, and it’s been amazing to hear how many people have dropped by with their personal Amorino stories from other stores around the world.”
Here’s more of the Amorino story from today’s release:
Founded in 2002 by two Italian childhood friends, Amorino is the very essence of traditional Italian gelato. With numerous shops all over the world, Amorino differentiates itself through its iconic presentation of the gelato as a flower, constructed petal by petal with as many flavors as you want. Amorino is an international brand with 150 stores worldwide and 15 stores located in The United States.
Amorino arrived in the United States in 2011 with the first store in the West Village, New York. There has since been an important expansion of the brand through franchisees opening new stores across the states. The edible gelato flower is now a symbol of Italian craftsmanship and exquisite flavor. Its most prominent characteristics are the natural ingredients and respect for the Italian tradition. In essence, you don’t have to go to Italy anymore to have a real Italian gelato.